School of Psychology - Leading psychological science, scholarship and practice

The MIFAS research group

The Māori Identity and Financial Attitudes Study (MIFAS) is a longitudinal national probability study of Māori identity, financial attitudes and behaviour led by Dr Carla Houkamau.

MIFAS Logo Large

The MIFAS research group

MIFAS Research Group
The MIFAS research group responsible for strategic oversight, design and day-to-day maintenance of the study.
Associate Professor Carla Houkamau (Ngāti Porou, Ngāti Kahungunu, Ngāi Tahu). Carla Houkamau (PhD) is an Associate Professor in the Department of Management and International Business, the Director of the Mira Szászy Research Centre for Māori and Pacific Economic Development. Carla is of Ngāti Porou, Ngāti Kahungunu, Ngāi Tahu and Pākehā descent. She holds a deep personal interest in the history of Māori-Pākehā relations and how Māori culture and identity remain resilient in contemporary New Zealand society. Carla leads Te Rangahau o Te Tuakiri Māori me Ngā Waiaro ā-Pūtea | The Māori Identity and Financial Attitudes Study.
Jamie Cropped
Dr Jamie Newth (Ngāpuhi) Jamie completed a Master of Commerce at the University of Auckland Business School and worked as an independent consultant before embarking on a PhD. Jamie is particularly interested in innovation within social entrepreneurship. Jamie is also the CEO of Soul Capital, which invests in social enterprises and social business in Aotearoa New Zealand.
Dr Jason Paul Mika (Tūhoe, Ngāti Awa, Whakatōhea, Ngāti Kahungunu) Jason is an Indigenous entrepreneurship researcher from Massey University’s School of Management in Palmerston North. He is the Co-director, Te Au Rangahau, Māori Business & Leadership Research Centre, Massey Business School. Jason is a Fulbright scholar in the US from August 2019 to January 2020.
Professor Chris Sibley (Pākehā) Chris Sibley is a Professor in the School of Psychology at the University of Auckland. Chris founded the New Zealand Attitudes and Values Study (NZAVS) in 2009. The NZAVS is a nationally representative 20-year longitudinal study that assesses change and stability in the personality, social attitudes, values and health outcomes of roughly 20,000 New Zealanders each year. You can read more about Chris' research on the
Dr Kiri Dell (Ngāti Porou) Kiri is a lecturer in property in the Faculty of Business and Economics at the University of Auckland. Kiri has a passion for Māori land issues, Māori entrepreneurship and business development. Kiri holds a number of leadership roles within the University and throughout indigenous business networks including: Director 2018 University of Auckland Business School Māori and Pacific student Tuakana programme and Co-chair Native and Indigenous Caucus for Academy of Management.
MIFAS Research Assistants
  • Correna Matika (Ngāti Kuri, Tainui - Ngāti Wairere), doctoral student, School of Psychology, University of Auckland

Thanks and Acknowledgements

Ka nui te mihi a te rōpū o MIFAS ki a koutou katoa i whakawātea i a koutou ki te tautoko mai i tēnei kaupapa. Ka nui te mihi ki a…

The MIFAS team would like to thank all those who have given their time, energy and support to the project – specifically, thanks to… 

  • Hēmi Kelly (Ngāti Maniapoto and Ngāti Tahu-Ngāti Whāo). Hēmi is a Lecturer te reo Māori at Auckland University of Technology. He completed all of the te reo Māori translations for the MIFAS questionnaire and website. Thank you Hemi!
  • Icon Advertising for designing the MIFAS logo. Thank you Russell Dye!


We are also grateful to the funding agencies who have supported this study in the previous five years, including...

  • Ngā Pae o te Māramatanga, who supported the MMM-ICE research which gave rise to this study.  
  • The Directors and Steering Committee of Te Whare Kura. This was a thematic research initiative of The University of Auckland to advance research into indigenous knowledges, peoples and identities.  
  • The Royal Society of New Zealand, who awarded the Marsden Fund Grant which allowed us to start the MIFAS. The specific grant was titled, How great can we be? Identity leaders of the Māori economic renaissance (15-UOA-316).
  • Ngā Pae o te Māramatanga (NPM) (New Zealand's Māori Centre of Research Excellence (CoRE) funded by the Tertiary Education Commission (TEC) and hosted by The University of Auckland) for supporting Wave 2 of the MIFAS.