School of Psychology - Leading psychological science, scholarship and practice

About us | who we are

Find out more about our (reflexive) thematic analysis researchers.

Professor Virginia Braun

Professor Virginia Braun, School of Psychology
Professor Virginia Braun

I am a Professor in the School of Psychology at The University of Auckland, Āotearoa/New Zealand, where I’ve worked since I completed by PhD in 2001 (a rare career trajectory, these days!). I am a feminist and critical (health) psychologist, and I teach and research in these areas.

My research explores the intersecting areas of gender, bodies, sex/sexuality, health, and (now) food. I have worked on projects related to heterosex, sexual health, cervical cancer prevention policy, sexuality and higher education, women’s genital meanings and experiences, and “female genital cosmetic surgery” (FGCS), pornography, body hair, and contemporary formations of “healthy eating”. I am also interested in the intersections between academia and activism, and was involved in The New View Campaign’s work around FGCS.

I have an ongoing interest in qualitative research and (with Victoria Clarke) wrote the award-winning textbook Successful qualitative research: A practical guide for beginners (SAGE). We have written extensively on thematic analysis (often with Gareth Terry and Nikki Hayfield), after writing about and developing what we now characterise as a reflexive approach to TA. We are working hard to finish a new book – Thematic Analysis: A Practical Guide (SAGE, hopefully out in 2020) – which includes input from a range of students and colleagues.

My interests in qualitative research are broader than just TA, and I recently co-edited Collecting Qualitative Data (Cambridge University Press) with Victoria and Debra Gray – which introduces a range of methods for collecting qualitative data beyond the widely-used interview or focus group. Victoria and I, along with other colleagues, also have a particular interest in a method called Story Completion. Victoria and I, along with Hannah Frith and Naomi Moller, recently edited an issue of Qualitative Research in Psychology dedicated to the method.  

You can find more information about my research activities on my University of Auckland staff profile or via Google Scholar. I also do things on Twitter: @ginnybraun


Associate Professor Victoria Clarke

Associate Professor Victoria Clarke, Department of Health and Social Sciences at the University of the West of England, Bristol, UK
Associate Professor Victoria Clarke

I am an Associate Professor in Qualitative and Critical Psychology in the Department of Health and Social Sciences at the University of the West of England, Bristol, UK. As my title suggests I am qualitative and critical psychologist and I teach in these areas alongside teaching about my other passions - gender and sexuality. I also supervise Masters and Doctoral student research, mainly in applied areas. My research and writing has focused sexuality and gender, family and relationships, appearance and embodiment, and qualitative research methods. I have conducted ESRC and British Academy funded research on same-sex relationships and civil partnership, and British Academy funded research on voluntary childlessness.

I have published three award winning books: Out in Psychology: Lesbian, gay, bisexual, trans and queer perspectives (Wiley) and LGBTQ Psychology: An introduction (Cambridge University Press), and Successful qualitative research: A practical guide for beginners (SAGE).

I also continue to write about TA with Virginia and various other collaborators – including most frequently Nikki Hayfield and Gareth Terry – and we have now written close to 20 chapters, editorials and commentaries on TA! I am currently working on a new book on Thematic Analysis (SAGE) with Virginia and various other contributors. I also have interests in other qualitative methods – particularly qualitative surveys and story completion – and encourage other qualitative researchers to embrace a diversity of qualitative methods. I have co-edited Collecting Qualitative Data (Cambridge). I have also co-authored several chapters about the story completion method and co-edited a Special Issue of the journal Qualitative Research in Psychology on this method.

I also dabble in craftivism (craft-based activism) and am particularly interested in ‘guerrilla kindness’ craftivism and promoting crafting for well-being.

You can find more information about my research on my University of the West of England (UWE) staff profile, or via Google Scholar. I tweet regularly about thematic analysis and qualitative research @drvicclarke


Dr Nikki Hayfield

Dr Nikki Hayfield, Department of Health and Social Sciences, University of the West of England (UWE), Bristol, UK
Dr Nikki Hayfield

I am a Senior Lecturer in Social Psychology in the Department of Health and Social Sciences at the University of the West of England (UWE), Bristol, UK. My research interests are in sexualities, identities, and relationships. In particular, I have conducted research on bisexualities, pansexualities, asexualities, heterosexualities, and childfree identities. I have published a variety of research papers about these topics and have a forthcoming book on bisexual in/visibility and marginalisation which will be published by Routledge.

I use and teach about qualitative methods of data collection (e.g., interviews; focus groups; qualitative surveys; story completion tasks; vignettes) and qualitative analysis, in particular thematic analysis. I have published a number of book chapters about thematic analysis with Victoria Clarke, Virginia Braun, and Gareth Terry. I have written chapters / journal papers about insider/outsider research and story completion tasks. I am also co-author on a book about thematic analysis which is part of the American Psychological Association’s series on qualitative methods.

You can see my publications and more about my most recent research on my UWE staff page and see my published work on Google Scholar and ResearchGate.



Dr Gareth Terry

Dr Gareth Terry, Centre for Person Centred Care (PCR) at the Auckland University of Technology
Dr Gareth Terry

I am a senior research fellow in the Centre for Person Centred Care (PCR) at the Auckland University of Technology, Auckland, Aotearoa/New Zealand. I am interested in the intersection of gender, bodies, and health, and my work is informed by my background in critical health psychology.

My research has explored men’s sexual and reproductive health and decision-making, men’s embodiment and experiences of illness, injury, and body modification, the decision to be ‘childfree’ (for men and women), sexual consent practices (and implications of these for sexual violence), and more recently work in rehabilitation, disability and access (informed by critical rehabilitation studies).

I have written a number of chapters related to qualitative methods, with various combinations of Virginia Braun, Victoria Clarke, and Nikki Hayfield. I am co-author with Nikki on a book on thematic analysis that is part of an American Psychological Association series on qualitative methods. I have a growing interest in research that draws on principles and practices of co-design, and its implications for knowledge translation activity.

You can find out more about me on my AUT staff page or via Google Scholar