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Te Rangahau o Te Tuakiri Māori me Ngā Waiaro ā-Pūtea | The Māori Identity and Financial Attitudes Study

The Māori Identity and Financial Attitudes Study (MIFAS) is a longitudinal national probability study of Māori identity, financial attitudes and behaviour led by Dr Carla Houkamau.

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What is the Māori Identity and Financial Attitudes Study (MIFAS)?

The Māori Identity and Financial Attitudes Study (MIFAS) is a longitudinal national study of Māori identity, financial behaviour and behavior. The MIFAS is led by Dr. Carla Houkamau. Carla is of Ngāti Kahungunu (Ngāti Kere) and Ngāti Porou (Te Whānau o Tuwhakairiora) descent. She is is the Associate Dean for Māori and Pacific Development in the Business School at the University of Auckland. Carla teaches diversity management, specialising in implicit bias in organisational decision making. Carla’s research interests include equity in higher education and the relationship between Māori identity and social and economic outcomes.


Do you have a specific question about our study?

Click here for our video FAQ

Carla Houkamau and Chris Sibley talk about the MIFAS

Data Access and Funding

The MIFAS is a university-based, scientific not-for-profit study. The MIFAS is not affiliated with or funded by any political organization or government body. Our study is independent of government or corporate interests. Results and publication of all MIFAS data are independent of any specific funding agency, corporate or government body. This MIFAS is funded by a Marsden Grant. The Marsden Fund was established by the Government in 1994. It is a contestable fund administered by the Royal Society of New Zealand on behalf of the Marsden Fund Council. 


Participant Confidentiality

Here at the MIFAS we take our participants’ confidentiality very seriously. All personal details are encrypted and stored separately from questionnaire data. Only Dr Carla HoukamauProfessor Chris Sibley, Associate Professor Mānuka Hēnare, and trusted research assistants working on the MIFAS in secure conditions have access to participants' contact details. Participants’ contact details are used solely for the purposes of contacting them to continue their participation in the MIFAS each year and to provide them with information and feedback about research findings from the MIFAS.


Contact Details

For more information about the MIFAS please contact:

Dr Carla Houkamau


Phone: +64 9 923 4244 

MIFAS Feedback Sheet
Thanks to everyone who completed the MIFAS questionnaire. This PDF contains a summary of some of the initial results from the MIFAS. (1.9 MB, PDF)

Look out for the Māori Identity and Financial Attitudes Study (MIFAS) questionnaire in the mail soon!

Data collection for the MIFAS questionnaire has started! If you have recieved a questionnaire from us then please consider completeing it and posting it back to us in the provided freepost envelope. You can also complete the quesionnaire online in English or Te Reo. Thanks for taking part in the MIFAS! 

Click here to complete the MIFAS online


Want to know more about the MIFAS or who the researchers are? The lead investigator for the MIFAS is Dr Carla Houkamau. Carla is a researcher at the University of Auckland of Ngāti Kahungunu (Ngāti Kere) and Ngāti Porou (Te Whānau o Tuwhakairiora) descent. 

Maori Financial Survey group 1
The MIFAS Researchers Chris Sibley (left), Carla Houkamau (center) and Mānuka Hēnare (right).

The other researchers invovled in the study are Associate Professor Mānuka Hēnare (Te Rarawa, Te Aupōuri, Ngāti Kuri) and Professor Chris Sibley (Pākehā). Carla, Mānuka and Chris are responsible for strategic oversight, design and day-to-day maintenance of the study.


MIFAS research team members awarded prestigious Marsden Fund grant

Congratulations to Dr Carla Houkamau and Professor Chris Sibley, and Associate Professor Mānuka Hēnare, were awarded a grant from the Marsden Fund for their research project: How great can we be? Identity leaders of the Māori economic renaissance.

This exciting new project develop a new world-class longitudinal study of Māori identity and economic behaviour.